品牌名称：康麦斯（美国）
项目行业：健康医疗科技
项目内容：品牌VI设计、产品系列
设计团队：范式创意
创意说明：康麦斯是源自美国进口产品，也是大健康保健品市场中的巨头品牌；因此LOGO的设计思路偏向国际化，为了能够让消费者便于识别是美国品牌以美国国旗结合绿叶、拱桥作为创意灵感，国旗代表-美国进口；绿叶代表-大健康；拱桥-代表更拉近企业与消费者的近距离服务愿望，字体设计大气厚重符合美国风格，整体颜色搭配源自美国国旗颜色。

 K-MAX brand system uses graphic visual creativity to position the market; Use graphic symbols to enhance brand recognition. With the mysterious science and technology aesthetics of triangle， infinite energy, infinite health and infinite wisdom；Based on different perspectives, it can reflect different energies，express intelligence vitality and positive new elements of health.Its form of expression is concise and intuitive, and its visual personality is prominent; Use new ideas and new models to shape the brand system. Use graphics to convey, let the product speak and enter the customer's vision.













相关案例