品牌名称：圣地亚歌（美国）
项目行业：健康医疗科技
项目内容：品牌VI设计、产品系列
设计团队：范式创意
创意说明：圣地亚歌是美国第八大城市，其土地肥沃，气候温暖。品牌直接采用地名命名，寓意产品的健康及人性化。LOGO采用简单、大气的设计风格，每个曲度都像是首字母S的延伸，整体效果高端而不失艺术感。而我们的品牌系列设计也与之相呼应，用简约的方式呈现高端的视觉效果，其颜色用低饱和体现贵族时尚。素材用直观的元素呈现，让消费者简单直白的知道其卖点，也体现本产品采用天然提取精华无任何化学添加。

San Diego is the eighth largest city in the United States. Its land is fertile and the climate is warm. Their brand uses the place name directly, means health and the humanity. The LOGO is presented in simple and atmospheric style, each curve like an extension of the first letter S, the overall effect is not only high-end but artistic. So, the brand planning we do for them is also echoes with it, we present the high-end visual effect in a simple way, and reflect the noble fashion with the low saturated color. The material is presented with intuitive elements, so that consumers can know its selling point simply and directly. It also reflects that this product adopts natural extract without any chemical addition.