品牌名称：新西兰天然蜂蜜
项目行业：大健康产业
项目内容：品牌产品系列设计
设计团队：香港新动力设计
创意说明：插画设计灵感主要来源于蜂蜜字眼上“蜂”和“风”的谐音，以风的表现形式去体现蜂蜜，大风顶部加上小小的蜜蜂作为点缀，抛开传统的蜜蜂包装将两者本不相关事物结合在一起，大胆运用线条描绘，创意十足；用色上采用淡雅的色彩和黑色，对比强烈，体现出蜂蜜的纯天然；再者结合创意的外盒结构，整体时尚,高端，清新。

The illustration design inspiration mainly comes from the honey word "bee" and "wind" homonym, to reflect the form of the wind to reflect honey, the wind top with a small bee as an ornament, put aside the traditional bee packaging the two unrelated things together, bold use of line description, creative; The use of quietly elegant color and black, strong contrast, reflects the pure natural honey; Moreover, combined with the creative outer box structure, the overall fashion, high-end, fresh.











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